It’s a real photo finish. Source: USA Today

Over the past few months, Amazon has been rolling out a new program that allows delivery people to use front door photos to confirm package delivery. The photo will be included in the delivery notice. This will make it easier for users to know when a package arrives and where it is placed.

The move is designed to address the risks that come with package delivery. Sometimes packages delivered can be stolen or lost along the way. At the moment, the e-commerce giant allows users to reorder a duplicate of the stolen or lost order as part of the refund policy. The new program is aiming to solve this issue in a number of ways.

First, it will help verify whether Amazon drivers have delivered the package or not. The program will also be able to pinpoint exactly where the package is in case the user is not able to locate it. Amazon is calling the new program “Logistics Photo on Delivery.”

This added option can provide a little extra security. Source: USA Today

Amazon’s spokesperson Kristen Kish said that the new program is designed to improve shipping convenience and it was just one of the many delivery innovations that the company is working on at the moment.

A report on USA Today says that the Logistics Photo on Delivery program has been in play for the last 6 months. However, the program’s full functions have just been recently released. An update on the app done not long ago now enables Amazon drivers to use the program to take a picture of the package as soon as it is delivered.

However, a full roll hasn’t been completed yet. The program is available in a few select markets which include Las Vegas, Seattle, Oregon, Northern Virginia, San Francisco, and Indianapolis. For users who are not comfortable with some random delivery guy taking photos of their front door, there is an opt-out option that can be used. Simply go to “Your Orders” section on the Amazon website and click on “Don’t Take Delivery Photos.”

Now the LPD means something completely different. Source: The Sun

Amazon has managed to conquer the online retail market by enhancing logistics through innovation. The company aims to offer a seamless shopping experience for its users and several new technologies have been integrated into its operations in the recent years. For instance, Amazon owns warehouses fully operated by robots.

The company has also started to pilot a cashier-less store concept in Seattle and Los Angeles. The stores use machine learning technology to provide a quick, efficient, and highly sophisticated shopping experience for its customers.

Although the Logistics Photo on Delivery program is not as sophisticated or advanced as the cashier-less stores, it does solve a problem that Amazon has been dealing with for quite some time now. Besides, the company says that this is one of many innovations in logistics that it’s working on. It will not be a surprise if we see more of the same thing moving forward. Nonetheless, if next time you see the delivery guy zooming in his camera to capture the package on your front door, don’t be alarmed, it’s a new innovation in play.