Behance, a leading Adobe social network, has announced that it will start to offer support for the Polygon crypto platform. The aim is to make it easier for its users to showcase and trade Polygon-based NFTs or non-fungible tokens. Adobe notes that the integration of Polygon will create a simpler and more friendly way to create NFTs. Behance started support for NFTs last year as part of its growth strategy.
Adobe has been making major moves into crypto too and we are going to see even more integrations in the future. Polygon is an Ethereum scaling solution that offers more efficiency and fewer gas fees. It is seen as the exact opposite of Ethereum which has become bogged down with slow speeds and high fees. Adobe claims that its integration with Polygon will be an eco-friendly approach to help create benefits from NFTs.
While this is true, the fact that Polygon works on top of the energy-intensive Ethereum network means that it's very hard to keep the eco part going. Nonetheless, the new feature on Behance will allow artists to mint NFTs. This will be done using the Polygon network which already has integrations with OpenSea, one of the most popular NFT marketplaces in the world. The push towards NFTs for Behance started at the tail end of 2021.
The social platform kicked things off with a new program called Content Credentials. The program is designed to connect the attribution details of creators to NFTs images on Adobe Photoshop. The hope is that it will be much easier now to enhance the authenticity of images created on Adobe. It is not the first time the company is exploring means to maintain image authenticity. Adobe has used several non-blockchain methods to achieve this.
The Content Authenticity Initiative, in particular, was a big non-blockchain approach to help creators on Photoshop secure attribution rights to images. But despite this, there is no doubt NFTs offer a much more secure and elaborate way of adding authenticity to images. The big challenge for Adobe though is the high environmental impacts associated with these non-fungible tokens.
The idea of using Polygon was meant to allay any fears of these environmental costs. But many experts argue that it will not be possible given the reliance on Ethereum when it comes to NFTs. The good thing is that Adobe is aware of this possible cost to the environment.
NFTs have become quite popular in the crypto sector over the last 12 months. Although in most cases they have been used by digital creators to secure attribution for their work, there are several multiple applications of NFTs that cut beyond the digital art world.
Many experts argue that the NFT industry is still nascent and more innovations could come in the future. As of now, companies like Adobe are trying to position themselves to take advantage of the NFT boom in the years to come. But the key environmental costs associated with blockchain technology will continue to raise questions about the long-term sustainability of NFTs.