Artificial Intelligence (AI) is no longer a concept of the future. It is a reality that is already revolutionizing different working sectors, including marketing. A recent study conducted by Salesforce and YouGov indicates that AI tools are game changers in the marketing industry, saving its professionals around five hours per week. Wow, right?
This article explores the use of AI tools in the sector. Read on.
What Are The AI Applications In Marketing
A study made by Salesforce and YouGove recently revealed that 51% of the population is already using AI tools in their daily work, while 22% are planning to implement the technology soon. These tools have different applications in marketing, including:
- generating copy and material;
- inspiring creative thinking;
- analyzing market data; and
- creating images.
By using AI tools, marketers can perform these tasks faster and more accurately, which allows them to focus on other important aspects of their work. On the other hand, there are concerns about the use of this technology.
The Concerns About AI Tools
Despite the benefits of AI tools, workers still have concerns about their quality and accuracy. The same study we mentioned above revealed that 31% of respondents cited these concerns. Additionally, 20% were worried about trusting smart assistants.
But, while AI writers remain unreliable for the jobs that require the most sensitive information, they are proving to be highly effective in the marketing industry.
Will There Be A Job Loss Because Of The AI Use?
Already, companies have announced layoffs as they deploy more AI across their operations: more than 9,000 workers have been laid off since 2022, and those remaining are becoming increasingly concerned about their job security.
However, AI tools have the potential to revolutionize the marketing industry, freeing up time for marketers to focus on other tasks and potentially juggle a more diverse workload, and that is why they are becoming increasingly prevalent in the marketing industry.
Anyway, it is crucial to address concerns about the quality and accuracy of any Artificial Intelligence tool as well as the possibility of job loss due to its implementation.