Disney has confirmed that its long-awaited streaming service will launch on November 12th this year. The service will be going for $6.99 a month or $69.99 a year. Disney’s head of direct-to-consumer unit Kevin Mayer on Thursday gave investors the first real look of what the platform will be about and the kind of content to expect. The company gave us a sneak peek for the first time of the Disney+ app and its interface.
Just like the Netflix app, users on Disney+ will get rows of recommended content the first time they sign in. But contrary to Netflix’s approach, Disney+ is dividing its content into five hubs that will sit on top of the app’s interface. Each of these hubs is designed to offer a unique kind of content or experience. They include various Disney franchises such as Pixar, Star Wars, Marvel, and National Geographic. In addition to this, the service will be available to stream on smart TVs and web browsers. The platform will also be available on tablets and other mobile devices as well as game consoles. Disney+, in fact, has already secured deals with Roku and Sony for availability in their respective platforms.
As you begin signing up, you will be required to set up an individual profile for those who you live with. For example, you can have one profile for you and another for your kids. Parental control features will automatically be enforced in children profiles. In addition to this, all the Disney content will be available for offline download. The company has promised viewers that it will be offering 4K HDR presentations where applicable on TVs.
Mayer also confirmed that the company is working on a number of new projects that will be coming to the platform. For instance, Disney confirmed that Marvel was actually working on a new series that will revolve around Avengers character Falcon and the Winter Soldier. The series titled “Falcon and Winter Soldier” joins a long list of other original shows that are under development for the platform. The company also noted that the vault program, which has been running for a number of years, will be discontinued as soon as Disney+ launches. The vault program made it impossible to buy a movie until it was released for a limited time.
However, all Disney movies will be available for streaming immediately. Recent reports indicate that the plan is to launch the service with at least 500 films on offer. In addition to this, the company is hoping to also avail at least 7,000 episodes of Disney TV to its viewers. This is still smaller than what Netflix has to offer.
In 2016, for example, the streaming service had a total of 4,335 movies. But the shows list was slightly smaller with only 1,197 episodes available. However, Netflix has invested heavily on its original programming since 2016 and things have changed. Disney+ is seen by many experts as the biggest push yet by a large entertainment corporation to counter the dominance of Netflix. But it will not be an easy journey.