The Falcon Heavy rocket was finally launched on Tuesday. It’s one of the heaviest rockets ever launched into space and after years of development, it finally took off. It was a great moment for SpaceX and its CEO Elon Musk. But despite the momentous nature of this launch, it seems that everyone is still caught up on the first payload that the rocket will deliver into space.
Elon Musk decided to send a Tesla into space. At first, it looked like a normal thing. After all, Elon Musk even joked about it saying that he thought it would be nice for the alien civilization to discover the car orbiting in space. But maybe there is more than meets the eye. Besides, when it comes to Elon Musk, nothing can surprise us.
Sending a Tesla along with the Falcon Heavy rocket was by pure design. It was a work of marketing and branding that needs a keener eye to unravel. Space travel is an intriguing concept. It’s almost something born out of the extraordinary and most people would definitely be interested. Elon Musk saw a marketing opportunity in all this. Combining the glamour of launching the heaviest rocket on Earth towards space with the exciting mystery of space travel to sell the Tesla brand was simply genius.
You can almost start seeing the ad slogans that will come next. Tesla Roadster, the first car to go to space. This is a very simple suggestion but you can be sure that the creative minds at Tesla are already looking into how they can ride this wave and increase brand awareness on the Roadster. It’s a fun fair that will occupy the minds of many. The Tesla space talk will even make most of us forget about the disappointing delays of the Model 3.
The publicity stunt of sending a Tesla into space and the subtlety in which it was delivered is simply outstanding. It’s the sought of genius we have come to expect from Elon Musk. Delivering a Tesla into space was not necessary. The Falcon Heavy rocket didn’t have to deliver a payload into space for the launch to be a success. Even if there was a need to send something into space, you could think of so many other objects.
But Elon Musk wanted to make the most out of this moment. It was after all the launch of the heaviest rocket in recent years. The cameras were all there and the public interest was very high. It was an opportunity that Musk couldn’t pass on and this could just be the most important move yet in pushing the Tesla Roadster and the overall Tesla Brand.
The publicity value goes both ways. SpaceX too was a beneficiary of this marketing stunt. The fact that the Falcon Heavy was delivering a Tesla into space was one of the key things that made this event a high profile one. It was not just a normal rocket launch. There was a twist to it and this got millions of people all over the world interested.
