Instagram announced on Tuesday that it will be adding a new mute feature on its platform. The feature will allow users to ignore certain accounts without necessarily having to unfollow them. Instagram previously allowed users to mute stories. Stories are the videos, photos, and status updates that appear at the top of users’ feeds. But it wasn’t possible to mute posts before.
A statement released by the photo-sharing platform confirmed the news adding that the idea behind the mute option is to allow people to hide posts from accounts they don’t like. According to Instagram, the tool will help make the feed more personalized.
The mute feature has been requested by many users for quite some time now. The platform took too long to respond though. It’s not the first time this has happened. Many content creators that use Instagram to make money have argued that the company has failed to respond to their feedback on the new timeline format that was launched recently. The addition of the mute feature will definitely rile them up and increase more calls for Instagram to change the timeline format.
Nonetheless, a spokeswoman from the photo-sharing app said that the company has taken all the feedback from users very seriously. She added that Instagram will continue to listen to its users and do whatever it can to make their experience better.
Despite this, the mute feature has been welcomed by all players in the platform including influencers. Many see it as a timely addition that will help improve the quality of posts on the platform. After all, if you don’t create the kind of content that truly resonates with your audience, then someone can easily mute the account and move on to the next one.
This is especially important for influencers who use the platform to make money. Keeping your audience captivated and engaged is a sure way towards profit on Instagram. Influencers will now need to step up their game or see engagement with their content dwindle all thanks to the mute feature.
Instagram has been rolling out a number of changes that will allow its users to have more control over what they see on their feed. The mute feature is just a small part of these changes. For instance, the photo-sharing app confirmed back in March that it was testing a “new posts” button. The button is designed to give users more power over the kind of content they get on their feed every time it’s refreshed.
For many power users on the platform, the mute feature is definitely an important addition. Natalie Frankie, an influencer on Instagram with over 60, 000 followers, told the New York Times that the mute feature is something that many people on the platform had asked for. She added that because there are apps today that can help you see who has unfollowed you on the platform, there’s always that risk of upsetting people who are close to you in case you decide to unfollow their account simply because you don’t like their posts.