Tech enthusiasts are always waiting in anticipation of the next big tech device or feature that will hit the market. In the run-up to the official launch of these devices, there are of course a list of clues that come out giving us a hint of what we should expect.
Sometimes they may be from third-party leaks but in other cases, they may come directly from the companies developing these devices and the technology.
Well, Samsung is doing exactly that ahead of its widely anticipated February 11th Unpacked Keynote. The Korean tech giant, in fact, released a huge tease with regards to its Galaxy Z Flip. We are calling it a tease because it wasn’t an official release.
But, Samsung literally showed us the entire phone. Samsung is also expected to announce three new Galaxy S20 models later this year and the Galaxy Z Flip as well. According to initial reports, the Z Flip is rumored to have a glass screen but an ad by Samsung shows us more features.
The ad also showed the phone on a table, sitting on a 90-degree angle. This would be the perfect position for a video call. The ad was also a great way for us to see what the folded design looks like. We did notice that the phone doesn’t fold completely.
We don’t know whether Samsung did this on purpose since we have had some issues reported on the full foldable design. The Motorola Razr, in particular, that folds completely flat is already plagued with reports of creaky hinges a few days after it was released to the market.
Samsung’s ad also gave up a few suggestions on the color options available. Customers will get the chance to pick between purple and black only, even though we were hoping for more color options.
The ad also gave us a sneak preview of the outside screen. It’s actually smaller than we expected but it still has a few extra functionalities. It can do caller ID easily and has additional sliders that allow users to reject and accept calls in one single swipe.
The ad aired during the Academy Awards. It’s not the first time the Korean smartphone giant has placed ads on this event. The Oscars have been a safe playing ground for Samsung’s advertising.
From creative product placement through celebrity selfies to outright ads, the company has done it all. At one point Samsung even used the Oscars as a platform to throw in a subtle apology for its exploding Note phones.
Additionally, Samsung has also somehow been involved in leaking info about its devices well ahead of launch. In fact, it’s reported that some of the leaks that came out last week with regards to the Galaxy S20 came directly from the Korean company.
Nonetheless, we will have to wait and see what will be the reaction to these devices and if the Galaxy Z Flip will hold up as expected.